Automakers to cut sticker prices on 2010 models

Filed under: Competitive strategy, DaimlerChrysler (DAI), General Motors (GM), Toyota Motor Corp. (TM), Nissan Motors (NSANY)

Even with the cash-for-clunkers program in full effect, demand for new automobiles is the lowest it's been in years. This has heightened competition among automakers, who are being forced to both improve their products and discount their prices. Consumers in the market for a new 2010 vehicle may be treated to a discount.

Toyota Motor (NYSE: TM), for example, plans to introduce a less expensive Prius, and the 2010 Nissan (OTC: NSANY) Sentra will see its sticker price drop by anywhere from $130 to $1,080, based on the features the buyer opts for. Other vehicles that will hit the showroom floors at a discount include the Mercedes-Benz E350 mid sized sedan and the Lexus RX 350, discounted by $3,300 and $700, respectively.

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Automakers to cut sticker prices on 2010 models originally appeared on BloggingStocks on Mon, 24 Aug 2009 11:20:00 EST. Please see our terms for use of feeds.

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