Small Newspapers Sell Only 29% Of Their Online Ad Inventory - Henry Blodget

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Small Newspapers Sell Only 29% Of Their Online Ad Inventory
Sep 15, 2009 04:28 PM UTC

Henry Blodget

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Via Silicon Alley Insider:

Most newspapers sold just half of their online advertising inventory in 2008, according to an American Press Institute (API) survey of 2,400 U.S. newspaper executives.

Small newspapers only sold 29% of theirs in 2008.

Terrible!

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