Coming soon: The Burger King of the future - Trey Thoelcke

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Coming soon: The Burger King of the future
Oct 07, 2009 08:40 PM UTC

Trey Thoelcke

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Via BloggingStocks:

Filed under: Consumer experience, Competitive strategy, McDonald's (MCD), Chipotle Mexican Grill'A' (CMG), Yum Brands (YUM), Burger King Hldgs (BKC)

Burger King Holdings Inc. (NYSE: BKC) announced plans Wednesday to overhaul its 12,000 locations worldwide. The fast-food giant is seeking a sleeker, futuristic look that includes LCD-screen menus, rotating chandeliers, and corrugated metal and brick accents (see pictures at the above link) on the inside, as well as metal canopies and additional signs on the exterior.

The new upscale design, called 20/20, is expected to cost franchisees between $300,000 to $600,000 per restaurant. Some 60 locations have already been remodeled, including in Miami, Mexico City, Edinburgh, and Shanghai, and 75 more are expected to be completed by the end of 2010. All new restaurants will be built using the 20/20 design.

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Coming soon: The Burger King of the future originally appeared on BloggingStocks on Wed, 07 Oct 2009 15:40:00 EST. Please see our terms for use of feeds.

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