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Liz Claiborne: Who needs department stores when there's QVC?

 Oct 08, 2009 08:40 AM UTC
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Graphic_arrow1 Via BloggingStocks:  

Filed under: Liz Claiborne (LIZ)

Liz Claiborne Inc. (NYSE: LIZ) dropped a bombshell today, announcing that it will move decidedly down-market and give up the department store business that made the name an icon.

Instead, Liz Claiborne and Claiborne will be sold exclusively through JCPenney in the United States, and the much-anticipated Isaac Mizrahi-designed Liz Claiborne New York line will be sold exclusively by QVC.

In a press release, the company touted the financial prospects for the deal: "As a result of these agreements, the company expects the Liz Claiborne wholesale brand franchise to swing from a meaningful adjusted operating loss in 2009 to a targeted adjusted operating profit in 2010."

Continue reading Liz Claiborne: Who needs department stores when there's QVC?

Liz Claiborne: Who needs department stores when there's QVC? originally appeared on BloggingStocks on Thu, 08 Oct 2009 03:40:00 EST. Please see our terms for use of feeds.

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