Short Interest in Virgin Media 'Rises Significantly' Since LSE Announcement

Virgin Media Inc (VMED) is announcing a secondary listing on the London Stock exchange. It is expected that the primary listing will continue to be the NASDAQ. This structure means that it is ineligible for U.K. Index inclusion (unlike some other dual listed companies). There has been some controversy that its 'unlimited' download service actually has some major limitations.

The Short Interest (as measured by Percent Shares Outstanding On Loan) for Virgin Media Inc has risen significantly over the past week and now stands at 6%. Virgin Media Inc Utilization is 15% which is slightly higher than the North American Media sector average of 14%.