Yahoo Hires A New Agency, Tells Ogilvy 'It's Not Y!ou,' - Henry Blodget

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Yahoo Hires A New Agency, Tells Ogilvy 'It's Not Y!ou,'
Oct 20, 2009 03:41 PM UTC

Henry Blodget

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Via Silicon Alley Insider:

In a stunning turnaround, Yahoo (YHOO) has 'soft-fired' the ad agency responsible for the "It's Y!ou" ad campaign, which some experts say has faltered with consumers.

See "It's Y!ou" ads all over New York ?

Yahoo has hired Omnicom Group (OMC) agency Goodby, Silverstein & Partners to lead its creative, advertising, digital marketing and strategic planning. Previously, those were WPP (WPPGY) agency Ogilvy & Mather's responsibilities.

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