Viacom's 'Paranormal Activity' plays Jigsaw's game -- and wins - Steven Mallas

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Viacom's 'Paranormal Activity' plays Jigsaw's game -- and wins
Oct 26, 2009 01:30 PM UTC

Steven Mallas

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VIA	n/a
DIS	n/a
GE	n/a
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Filed under: General Electric (GE), Time Warner (TWX), Walt Disney (DIS), Viacom (VIA), Film, Lions Gate Entertainment (LGF)

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

Continue reading Viacom's 'Paranormal Activity' plays Jigsaw's game -- and wins

Viacom's 'Paranormal Activity' plays Jigsaw's game -- and wins originally appeared on BloggingStocks on Mon, 26 Oct 2009 08:30:00 EST. Please see our terms for use of feeds.

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