Google: Droid Ad On The Home Page - Eric Savitz (Barron's)

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Google: Droid Ad On The Home Page
Nov 06, 2009 07:50 PM UTC

Eric Savitz (Barron's)

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Via BARRONS.com: Tech Trader Daily - Barron's Online:

Wow, that’s new.

Google (GOOG) has given up a wee bit of real-estate on its home page for a one-line ad for the new Motorola (MOT) Droid smart phone, which runs on Google’s Android operating system software. Right below the search box is one line that reads:

New! The Droid is on sale now. Learn more.

Click the link, and you get a page that touts the use of Google search services on the phone, including searching by voice, and the much-discussed free turn-by-turn navigation. You can also click on a “Get the Verizon Droid Now” button and be whisked over to Verizon Wireless where you can buy the phone. (The Droid is $199.99 for new customers with a two-year service agreement, or $149.99 for eligible existing customers.)

Wonder what, if anything, Motorola and Verizon are paying for that most premium of placements.

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