Nike's new marketing campaign may be a bit insensitive

Filed under: Marketing and advertising, Columns, NIKE, Inc'B' (NKE), Business of sports

I promised myself that I wasn't going to give Nike (NKE) the publicity that it wants with its new rivalry uniforms. You see, the company has decided that 10 colleges will wear specially designed uniforms for their big rivalry games this year, assigning the slogan "Prepare for Combat" to the program.

For example, The Ohio State University will wear "retro-inspired" uniforms when it takes the field against that team from up north (Michigan). I was worried when I heard that Nike was designing this uniform; Ohio State doesn't do alternate uniforms -- they never have. Honestly, it isn't all that bad; the jersey leaves a little to be desired, but perhaps that is just me.

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Nike's new marketing campaign may be a bit insensitive originally appeared on BloggingStocks on Mon, 09 Nov 2009 11:30:00 EST. Please see our terms for use of feeds.

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