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 Hertz Global Holdings Inc.  (HTZ) Trade Now »     Rate HTZ  -  Discuss HTZ  -  Add to Watch List         Graphic_subscribe

       Sector: Services  >  Industry: Rental & Leasing
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From the Blogosphere

Spokesperson fiasco #1: O.J. Simpson and Hertz, together forever

Filed under: Marketing and advertising, Business of sports

This post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos.

<>When I was growing up in the 1970s and 1980s, I remember watching O.J. Simpson in Hertz (NYSE:HTZ) ads dash through the airport on my television screen as a spunky old woman yelled "go, O.J., go." It seems like these spots were always featured during breaks of favorite ABC TV shows "Charlie's Angels", "The Love Boat" and "Fantasy Island." I eve...
By  Jonathan Berr   (+2.19%  risk: moderate)  07/22/08 Comment


Hertz finds a new revenue stream...not a moment too soon!

Filed under: Marketing and advertising

A couple of weeks ago, Carol Vinzant noted that Hertz (NYSE:HTZ) had stopped its practice of gouging customers for gas fill-ups. Rather than charge exorbitant prices for gas, the renter instead chose the market rate, merely tacking on a $7 surcharge for the cost of paying somebody to fill up. While Hertz claimed that this was a voluntary decision, it coincided suspiciously with the Maryland Attorney General's threat to sue large rental firms for their exorbitant gas charges.

Whether Hertz is trying to find ways to offset their gas losses or is just tryin...
By  Bruce Watson   (-351.52%  risk: moderate)  07/07/08 Comment


Hertz giving up on fuel gouging, more rental car companies may follow

Hertz (NYSE:HTZ) has decided to give up on the cash cow of wildly overcharging customers for filling up the tank. Instead of charging $7 a gallon for gas, they'll charge the market price. Oh, don't get me wrong, they'll still charge an outrageous fee for putting gas in the tank when the deal kicks in on July 1. They'll just charge a flat fee of $7 to fill up, plus the market price of gas. What does that translate to in terms of pay, about $100 an hour to pump gas?

<>I'm pleased that Hertz is getting out of the gas gouging business. Maybe that field has just gotten too competitive lately. It's ...
By  Carol Vinzant   (-40.18%  risk: moderate)  06/18/08 Comment


Wednesday's Upgrades and Downgrades
Upgrades Consolidated Water (CWCO)- Janney Mntgmy Scott Sell » Neutral Raven Industries (RAVN)- Dougherty & Company Neutral » Buy ConocoPhillips (COP)- Credit Suisse Neutral » Outperform Intersil (ISIL)- Longbow Sell » Neutral Imperial Oil (IMO)- Credit Suisse Underperform » Neutral Canadian Natrl Res (CNQ)- Credit Suisse Neutral » Outperform Rudolph Tech (RTEC)- Piper Jaffray Neutral » Buy Exelon (EXC)- Deutsche Securities Hold » Buy Hertz Global (HTZ)-...

Continued at Todd Sullivan's ValuePlays

By  Todd Sullivan   (-14.04%  risk: moderate)  05/21/08 Comment


Wednesday's Upgrades and Downgrades
 2 %
<>
Upgrades
Consolidated Water (CWCO)- Janney Mntgmy Scott Sell » Neutral
Raven Industries (RAVN)- Dougherty & Company Neutral » Buy
ConocoPhillips (COP)- Credit Suisse Neutral » Outperform
Intersil (ISIL)- Longbow Sell » Neutral
Imperial Oil (IMO)- Credit Suisse Underperform » Neutral
Canadian Natrl Res (CNQ)- Credit Suisse Neutral » Outperform
Rudolph Tech (RTEC)- Piper Jaffray Neutral » Buy
Exelon (EXC)- Deutsche Securities Hold » Buy
Hertz Global (HTZ)- Soleil Hold » Buy
CNOOC Ltd (CEO)- Credit Suisse Neutral » Outperform
Progressive (PGR)...
By  Todd Sullivan   (-25.32%  risk: aggressive)  05/21/08 Comment



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