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In a stunning turnaround, Yahoo (YHOO) has 'soft-fired' the ad agency responsible for the "It's Y!ou" ad campaign, which some experts say has faltered with consumers.

See "It's Y!ou" ads all over New York ?

Yahoo has hired Omnicom Group (OMC) agency Goodby, Silverstein & Partners to lead its creative, advertising, digital marketing and strategic planning. Previously, those were WPP (WPPGY) agency Ogilvy & Mather's responsibilities.

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Publicis Group has announced the acquisition of Razorfish from Microsoft (MSFT), beating Dentsu and WPP (WPPGY). The short base (as measured by Percent Shares Outstanding On Loan) for Publicis Group Sa (PUB) decreased 3% over the past week and now stands at 10%This is down 51% from the 52 week high hit on July 3, 2009. The share price jumped 4% Monday.

When compared to other Europe Media companies, the short base is well above the average for the sector. The short base for related companies in the sector: Dentsu 3%, Wpp Plc 2%, Omnicom Group Inc. (OMC) 3% and Valueclick Inc. (VCLK) 3%.

"Golf has Tiger Woods, novelists have Tom Clancy, and the investment community has stars such as Bruce Berkowitz, Bill Nygren, Charlie Dreifus, and Mario Gabelli," states Paul Tracy.

In his The Street Authority Market Advisor he suggests, "These money managers are at the pinnacle of their craft." Here, he takes a look at these "celebrities" and some of their current top stock holdings.

"These money managers have all amassed prodigious gains over the years for their shareholders.