Under Armour Inc.  (UA) Trade Now »     Rate UA  -  Discuss UA  -  Add to Watch List        

Every kid I know plunks $40+ for a shirt for sports, now I see half the kids wearing the shoes. Tons of street cred, only going to go up.

Great products, very focused management, conservative but consistent expansion strategy. beaten down by the economy.

This is the best company since Nike. I don't know where Under Armour is going to be 10 years down the road. $100 is just a random target.

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Filed under: Analyst upgrades and downgrades, Microsoft (MSFT), Analyst initiations

Analyst upgrades:

A Moody’s report on Wednesday raised new concerns for the vulnerable economic recovery.  Credit card defaults for August rose to a new record at 11.49% underscoring the difficulty consumers are facing in today’s market.  Credit card defaults are typically highly correlated with unemployment which remains stubbornly high despite the recent strength in equity markets.  The credit card news is likely to weigh on retail stocks as investors had been counting on consumers to increase spending as we approach the holiday season.

It’s do or die time for Under Armour Inc. (UA). As football season kicks into high gear, the specialty sports apparel company must prove to investors that growth is still on track. At stake is not only the company’s reputation, but also the plight of thousands of shareholders who have bid up the stock in hopes of an improving second half. The company is a well-oiled machine with a product line unmatched by rivals. But it remains to be seen whether the brand is strong enough to beat an economic recession fueled by a consumer under pressure.

It’s do or die time for Under Armour Inc. (UA).  As football season kicks into high gear, the specialty sports apparel company must prove to investors that growth is still on track.  At stake is not only the company’s reputation, but also the plight of thousands of shareholders who have bid up the stock in hopes of an improving second half.  The company is a well-oiled machine with a product line unmatched by rivals.  But it remains to be seen whether the brand is strong enough to beat an economic recession fueled by a consumer under pressure.