Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer watches more linear television per week than ever.

What is up for debate, however, is the future of linear television advertising. Four experts convened to discuss this matter during the TV 3.0 Power Panel at Ad:tech New York.

For most television executives, signs of consumer aversion to advertising are what keep them up at night.

"At least one major metropolitan news paper will go out of business. Several national magaz