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The CEO of Whole Foods has his heart in the right place. How can a company with such an able leader at its helm, go wrong?

Their mktg dept totally understands the business and the psyche of consumers.

I'd been tracking WFMI for quite some time, and was waiting for a favorable entry point. I think its NOW !!!

In the wake of John Mackey's message board fiasco at Whole Foods (wfmi) a regular critic of mine, who goes by the name of Fran wondered: "If Mackey's poor judgment might be read...as an attempt to manipulate the share price of a stock, can't the words of a shortseller...be read as a similar attempt to manipulate."

One of the astounding parts of the Whole Foods (wfmi) story is the lack of outrage about CEO John Mackey's postings on a message boards. A scroll through the comments on my blog regarding Mackey shows a decidedly mixed reaction on something that legal or otherwise was clearly wrong. And just because he was running a successful company doesn't mean he should be let off the hook.

Both love to post anonymous on investment message boards. The difference is that everybody (or almost everybody) knows that Patrick Byrne , CEO of Overstock (ostk), uses the alias Hannibal to post in varoious venues. But in one of the year's most bizarre business stories so far, broken this afternoon on WSJ.com , he has been one-upped by none other than Whole Foods (wfmi) CEO J ohn Mackey, who apparently has been posting for eight years under the alias Rahodeb.