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It is no secret that the American consumer is pinched for cash in light of inflationary pressures, leaving them frustrated and even angry whenever they need to go to the store to purchase a good or service, or even just fill up their tank. It remains true, though, that consumers still have their needs and are very much still purchasing products and services, albeit in a thriftier manner.

Filed under: Earnings reports, Wal-Mart (WMT), Kroger Co (KR), Safeway Inc (SWY), Technical Analysis, Stocks to Buy

Kroger (NYSE: KR) is one of the nation's largest retail grocery chains. It operates nearly 2,500 supermarkets and multi-department stores in 31 states, under such local banners as Kroger, Ralphs, Fred Meyer, Fry's, Dillons, QFC and City Market. The firm also operates about 778 convenience stores, 392 fine jewelry stores, 723 supermarket fuel centers and 41 food processing plants. Despite diversification moves, Kroger food stores still account for about 85 percent of sales. Wal-